Twitter (now X) introduced long form posts back in early 2023, allowing premium users to share posts up to 4,000 characters (up until then, the length of each post/tweet was capped at 280 characters). Today, if you're a Premium X (Twitter) user, each post or thread can in fact now be up to 25,000 characters.
This feature has changed the game for content creators and marketers with many turning their Twitter threads into long-form posts. But how can you schedule these longer posts effectively? Let's dive in.
What Are Long Form Posts on X/Twitter?
Long form posts are longer tweets that only Premium X (Twitter) users can create, schedule and publish, allowing for up to 25,000 characters. This feature enables more in-depth content sharing directly on the platform, potentially replacing the need for traditional thread formats depending on the content.
Can You Schedule Long Form Tweets on X/Twitter?
Currently, X (Twitter)'s native platform doesn't support the scheduling of long form posts, but fortunately you can schedule long form posts on X with Typefully.
Let's explore how to schedule long form tweets using these tools.
What Are Long Form Posts on X/Twitter?
Long form posts are longer tweets that only Premium X/Twitter users can create, schedule and publish, allowing for up to 25,000 characters. This feature enables more in-depth content sharing directly on the platform, potentially replacing the need for traditional thread formats depending on the content.
Can You Schedule Long Form Tweets on X/Twitter?
Currently, X/Twitter's native platform doesn't support the scheduling of long form posts. You need to use tools like Typefully to do it.
Let's explore how to schedule long form tweets using these tools.
How to Schedule Long Form Posts on X/Twitter
While X/Twitter doesn't offer native scheduling for long form posts, you can use Typefully to schedule them. Here's how you do it:
1) Sign up or login to Typefully and connect your X/Twitter account.
2) Click on "+ New draft" and select "Tweet, Long Form, or Thread".
3) Write your long form post without any distractions.
4) Click "Schedule", select date and time and you're done.
With Typefully, you have multiple ways to choose the best time to schedule your long tweets, including a graph based on the times your pasts posts got the most engagement.
You can find more information about the scheduling of long-form posts on X/Twitter using Typefully in this helpful article.
Tips for Writing Effective Long Form Posts
- Use Line Breaks: space out your content to trigger the "Show More" button, encouraging engagement.
- Incorporate Media: position images throughout your post for visual appeal.
- Utilize Formatting: take advantage of bold and italic styles to emphasize key points.
- Optimize for Engagement: create content that keeps readers engaged for over two minutes to boost algorithmic performance. Stories that keep on providing new and exciting informations are a good example.
FAQs About Scheduling Long Form Posts on X/Twitter
Do long form posts perform better than Twitter threads?
Generally, yes. Long form posts tend to keep users engaged longer which can boost performance in X/Twitter's algorithm as it signals the content is valuable and more people should see it too.
Is a Premium subscription worth for long form posts?
If you're serious about your X/Twitter marketing, the premium features, including the writing of long form posts, can be a valuable investment.
Are traditional X/Twitter threads obsolete?
No, threads still have their place but it depends on the content. Threads are still a good type of post for sharing content that is structured in very defined parts (e.g. listicles). If you're sharing a longer story or an essay-like post, maybe a long form post is more suitable.
Are there more tools support scheduling long form posts?
As X/Twitter updates its API to support long form posts, more third-party tools will likely add this feature, yes.
Conclusion
While native scheduling for long form posts on X/Twitter isn't currently available, third-party tools like Typefully already support it, allowing you to write and schedule longer pieces of content.
As you incorporate long form posts into your X/Twitter strategy, remember to optimize your content for engagement and readability. By mastering the art of scheduling long form posts on X/Twitter, you can leverage this powerful feature to enhance your social media strategy and engage your audience more effectively.
Get started with Typefully for free today and start growing on X/Twitter!
