If you’re looking to build engagement through LinkedIn, then scheduling your LinkedIn posts is crucial for your long-term consistency and success.
Getting a step ahead of your LinkedIn posting frequency will help you maintain the consistency you need for long-term engagement, target the times and days when your target market is most active, and avoid any last-minute dashes to publish your content manually.
In this guide, we’ll explore how proper scheduling can improve the overall value of your organic LinkedIn marketing, and the main methods you can use to schedule LinkedIn posts for greater success.
Why LinkedIn Scheduling is Important
Before we get into the mechanics of scheduling LinkedIn content, it’s important to look at why scheduling matters and what it can offer for your LinkedIn marketing efforts.
When you start actively scheduling your LinkedIn posts in a long-range content calendar, you’ll start to enjoy three key benefits for your social media marketing, including:
1) Free up more time to do other tasks
We don’t have to tell you that marketing can be chaotic at the best of times. Trends can emerge out of nowhere, and sudden spikes and dips in your KPIs can demand your attention while other projects are left on the back burner. Scheduling your LinkedIn posts in advance will instantly free up more time that you can invest in other marketing channels and other priorities.
2) Post on LinkedIn at the best times
When you start scheduling your LinkedIn posts, you can forward-plan to post when your audience is most active on the platform, even if you’re busy at those times. Very smart, right? 😉
3) Post consistently on LinkedIn no matter what
When you schedule LinkedIn posts in advance, you’ll also make it easier to achieve a consistent posting frequency. It won't matter if your week gets busier than expected. It won't matter if you get sick or can't post on a given day. Scheduling your LinkedIn posts in advance will cover that and ensure your audience doesn't forget you.
Bonus: consistency when posting on LinkedIn is also a positive signal for the LinkedIn algorithm and exposes you to a wider general audience.
How to Schedule Posts Directly on LinkedIn
Now that we’ve established how scheduling on LinkedIn can benefit your brand, let’s explore how you can schedule your posts in advance with the simplest method: using LinkedIn’s built-in scheduling feature.
1) Navigate to the LinkedIn home page and click “Start a post”.
2) Create your post, complete with its text, images, videos, or links.
If you don't know what you should write about, try our free AI LinkedIn post generator tool to generate some inspiration for LinkedIn posts.
3) Click the clock icon in the bottom-right corner.
4) Select the date and time when you want the post to go live.
5) Review your post, then click “Schedule”.
How to View Scheduled Posts on LinkedIn
If you’ve queued up some LinkedIn posts and you want to refresh yourself on your posting schedule or edit the scheduled content, here’s how to see scheduled posts on LinkedIn:
1) Click “Start a post” on the LinkedIn homepage.
2) Click the clock icon in the bottom-right corner.
3) In the post-scheduling window, click “View all scheduled posts” in the bottom-left corner.
4) You’ll now be on the "Scheduled posts" page, where you can edit, delete, or reschedule the listed posts.
How to Schedule LinkedIn Posts Using Typefully
If you're confused or find LinkedIn’s native scheduler not very friendly, you should consider a dedicated and minimalistic tool like Typefully.
You can draft, schedule, and organize multiple LinkedIn posts all from one simple and beautiful app.
Here’s a look at how to schedule LinkedIn posts from Typefully's LinkedIn post scheduler:
1) Click “New draft” in the top-left corner and select "LinkedIn".
2) Write your LinkedIn post (pro tip: use Typefully AI for some help).
3) Add a first LinkedIn comment to post a link or boost engagement.
4) Click on the orange “Schedule” button in the top-right corner.
4) Choose the date and time you want to schedule the post.
A few pro tips on scheduling LinkedIn posts with Typefully:
- Simply write "tue 4pm" and Typefully will understand you mean "tuesday at 4pm".
- Click on "Preview" to see how your LinkedIn post will look like once published.
- Use "natural posting times" so the LinkedIn post is scheduled for organic times like 3:04 pm or 5:31 pm instead of 3:00 pm or 5:30 pm.
- Choose other social media platforms if you want to cross-publish that post onto other networks.
5) Organize your LinkedIn scheduled content.
To get a more comprehensive view of your LinkedIn scheduled posts, switch to the Queue or Calendar view to see all your scheduled drafts in the date and time slots you’ve selected.
To re-arrange your LinkedIn scheduled posts, simply drag and drop them to the desired date and time slots. To simplify this view, you can always categorize your posts by tags and use the calendar’s filters.
Best Practices When Scheduling on LinkedIn
By scheduling LinkedIn posts in advance, you’ve already taken the first step towards a more organized and effective presence on LinkedIn. However, there are still additional steps you can take to ensure your scheduling is as effective as possible.
Here are some of the most important best practices when it comes to scheduling LinkedIn posts:
1) Analyze LinkedIn Engagement and Adjust Your Schedule
LinkedIn tends to get more engagement at certain days and times, which can provide a good starting point when you’re figuring out the best times to post on LinkedIn.
However, your target audience is going to have distinct behaviors that affect the way they use the platform, and it’s crucial to analyze their engagement trends to match them with the way you schedule posts on LinkedIn.
For a more intuitive experience, Typefully offers a “Find best time” feature accessible from the scheduling view. This will use data from your posting activity to automatically determine the times and dates when your content is likely to get the most reach and engagement.
By better aligning your posting rhythm with the habits of your unique target audience, you should be able to improve engagement overall and maximize your reach.
2) Don’t Let Scheduling Limit Your Flexibility
When you schedule posts on LinkedIn, you’ll remove a lot of the work that can come with trying to manage LinkedIn content manually. However, this doesn’t mean you can simply queue up your content and forget about it.
No industry niche is static, and it’s crucial to keep up with emerging news stories, new trends or technologies, and other big developments in your niche.
As irritating as it may be, there may be times when pausing, delaying, or deleting one of your scheduled posts could be the most prudent move for your overall success on LinkedIn.
Be sure to set some time aside every week to check on the latest goings-on in your industry, as well as the most talked-about topics in your target audience, and review your scheduled content to see if anything needs to be changed.
3) Diversify Your LinkedIn Schedule
Scheduling will help you maintain a consistent level of activity on LinkedIn, but it’s essential to avoid letting your content become stale or repetitive over time.
Before you greenlight a week’s worth of content or more, look at the topics and content formats that you have queued up, and consider how well this will hold your audience’s engagement.
To avoid audience fatigue, experiment with LinkedIn articles, videos, carousel posts, and polls. Like any change you make to your LinkedIn content calendar, it’s important to treat this as a variable when you’re analyzing LinkedIn data, and study how using different kinds of content affects your reach and engagement.
4) Enhance Visibility With User Interaction
As part of your LinkedIn content schedule, make sure to block off some time the day after a post goes live to revisit it and get involved with the discussion in the comments. Even if you don’t find anything super enlightening every time, you’ll still foster a closer relationship and boost your brand’s long-term visibility and engagement.
Schedule LinkedIn Posts With Typefully
When you start to schedule LinkedIn posts in advance, you’ll soon enjoy a more consistent brand voice on LinkedIn, more effective time management, and greater value-per-post thanks to effective peak-time posting.
We hope this guide has helped you flesh out the next steps in your approach to LinkedIn content and form a stronger relationship with your online audience.
For more support with creating a LinkedIn schedule that’s ideal for your brand, check out our LinkedIn post scheduler, AI LinkedIn post generator, LinkedIn video downloader, and other free LinkedIn tools today!
Frequently Asked Questions About Scheduling LinkedIn Posts
Can you schedule LinkedIn posts?
Yes, you can schedule LinkedIn posts. LinkedIn has a built-in scheduling feature for basic scheduling needs. For a better scheduling experience, try a tool like Typefully to help you create better content and schedule it easily.
How do I find scheduled posts on LinkedIn?
To see scheduled posts on LinkedIn, take the following steps:
- Navigate to the LinkedIn homepage and click "Start a post."
- Click the clock icon in the bottom-right corner.
- Select "View all scheduled posts" in the bottom-left corner.
- You'll be directed to a page where you can see all your scheduled posts.
How do I organize my scheduled LinkedIn posts?
To organize multiple scheduled LinkedIn posts, we recommend a tool like Typefully which provides a calendar and queue view, where you can see all your scheduled content arranged by date and time.
You can easily edit it by dragging and dropping your posts to different time slots, categorize your LinkedIn posts with tags, and apply filters to help you better organize and prioritize your content.
What are the best practices for scheduling posts on LinkedIn?
Some effective ways to maximize the value of your LinkedIn post scheduling are:
- Analyze engagement: study the best times to post on Linkedin based on your own audience engagement.
- Stay flexible: adjust your schedule in response to industry news or changes.
- Diversify content: experiment with different content types to keep your audience engaged and collect new data points.
- Engage with your audience: respond to comments to improve post visibility and strengthen connections.
Discover
Join 190,000+ creators to grow on 𝕏, LinkedIn, Bluesky and Threads.
Level up your content with AI and boost engagement 🚀
