Newsjacking

What is newsjacking?

Newsjacking is the art of leveraging trending news stories to amplify your brand's message. It involves quickly creating relevant content that connects your brand to current events, helping you ride the wave of media attention.

This real-time marketing strategy requires speed, creativity, and careful judgment to add value to ongoing conversations while staying true to your brand voice.

Why is newsjacking important?

Newsjacking can dramatically increase your content's visibility and engagement. When done right, it helps your brand:

• Gain instant relevance
• Increase social media reach
• Demonstrate industry awareness
• Build brand personality

The key is finding the sweet spot between timeliness and appropriateness.

How to newsjack effectively

Success in newsjacking requires:

Quick response: Monitor trending topics and act fast while news is still breaking.

Relevance: Ensure a genuine connection between the news and your brand.

Sensitivity: Avoid controversial or sensitive topics that could backfire.

Master real-time marketing

Speed is crucial in newsjacking, and Typefully gives you the edge with its real-time publishing capabilities and trending topic insights.

The platform's quick scheduling features let you seize opportunities as they arise, while its AI assistance helps you craft relevant, engaging content rapidly. Stay ahead of trends and never miss an opportunity to join the conversation.

Try Typefully free and transform your real-time marketing strategy.