What Is BeReal?

BeReal is a social media app that flips the script on traditional, curated social media sharing. At a random time each day, users receive a notification giving them two minutes to capture and share a simultaneous photo from their front and back cameras, showing both themselves and their surroundings.

It's like a daily digital truth-telling game that encourages genuine, unfiltered moments over perfectly staged content.

Why is BeReal important?

BeReal represents a significant shift in social media culture, moving away from highly edited content toward authentic sharing. This trend influences how brands and creators approach content strategy across all platforms.

The app's success highlights growing audience fatigue with overly polished content and a desire for more genuine, relatable social media experiences. This insight is valuable for anyone building an online presence.

Creating authentic content

Whether on BeReal or other platforms, here's how to embrace authenticity:

Share real moments: Balance polished and candid content
Be consistent: Maintain regular, genuine engagement
Show behind-the-scenes: Let audiences see the real you
Engage naturally: Respond authentically to comments
Stay true: Avoid over-editing or excessive filters

Embrace authentic engagement

While BeReal focuses on spontaneity, Typefully helps you maintain authentic engagement across other platforms. Its content creation tools help you craft genuine messages that resonate with your audience.

The platform's scheduling features ensure you maintain a consistent presence without sacrificing authenticity, helping you build real connections across X, LinkedIn, Threads, Bluesky, and Mastodon – even when you can't post in real-time.